Lucas Vicente
Lucas works across growth systems, technical SEO, and product. He brings firsthand experience taking a Google manual penalty through diagnosis, remediation, reconsideration evidence, and revocation.
We’re Lucas Vicente and Marco Kohns, the team behind Revokio. We combine software growth engineering, technical SEO, product, and applied AI research to diagnose confirmed actions, clean up the systems behind them, and prepare evidence-led reconsideration requests.
Forum pages and low-value profile URLs created at scale.
Pattern review shows thin UGC clusters, doorway-like location pages, and several indexable templates created for search visibility rather than user value.
Previously helped resolve a Google manual penalty for a Series B marketplace backed by leading VC firms, including a16z. References and sensitive engagement context can be discussed privately.
We treat a Google manual action as a growth and product incident: identify what Google flagged, find the system that produced it, and preserve the evidence needed for reconsideration.
Manual penalties suppress indexed pages from Google Search. Organic traffic drops immediately. Revenue from search-dependent acquisition channels shrinks. Competitors fill the gap. Brand queries may still appear, but category and product visibility disappears.
We have seen teams lose time by treating every decline as an algorithm update or every backlink as equally dangerous. The first job is to separate confirmed policy violations from noise so cleanup work can be defended.
In our reviews, the issue is rarely one isolated page or link. It is usually buried across older link activity, scaled page types, third-party content, weak moderation, or publishing workflows that shipped without enough search-quality control.
We combine software growth engineering, product, applied AI, and technical SEO experience to investigate the violation, sequence cleanup, prepare evidence, and support the reconsideration path shown in Search Console.
We clarify the Search Console action, affected scope, likely policy issues, and business impact before anyone starts removing pages or links.
We turn the diagnosis into a prioritized cleanup plan that sequences policy fixes, owner decisions, and evidence collection for Google's review process.
We review backlink patterns, identify risky systems, guide removal or qualification work, and prepare disavow evidence where the manual action requires it.
We evaluate thin pages, scaled content, scraped material, doorway patterns, and weak editorial controls, then recommend removal, consolidation, or improvement.
For platforms with user-generated content, we identify spam patterns, review moderation gaps, and define controls that reduce repeat exposure.
We draft and refine the reconsideration request so completed remediation, evidence, and policy changes are clear to the reviewer.
After submission, we monitor Google's response, assess any feedback, and support post-revocation cleanup or follow-up planning.
Every penalty has its own surface area. We keep investigation, remediation, evidence, and submission support clearly separated so the case does not turn into a generic SEO audit.
We review the manual action notice in Search Console, affected sections, and business context. The goal is to establish what needs to be proven before remediation starts.
We review links, content, templates, UGC, technical signals, and third-party integrations, then map the violation patterns that may have triggered the action.
We sequence the highest-impact fixes first: link cleanup, content removal or improvement, technical corrections, and policy alignment. Each completed action needs documentation.
We draft the reconsideration request around completed remediation evidence. Submission should wait until the case is ready, then Google's response guides any follow-up.
These guides explain how we think through specific Search Console tasks and policy surfaces. They are meant to help teams understand the problem before assigning cleanup work or writing a reconsideration request.
A diagnostic guide for separating a Search Console manual action from a broader ranking or traffic decline.
Lucas works across growth systems, technical SEO, and product. He brings firsthand experience taking a Google manual penalty through diagnosis, remediation, reconsideration evidence, and revocation.
Marco brings founder, growth product, and applied generative AI research experience, including work scaling a venture-backed product across more than 100 countries.
One subdirectory showed thin content and doorway patterns. A separate area carried spam exposure that required a different cleanup path.
The response focused on resolving the underlying issues before presenting the case back to Google.
Affected templates, URL patterns, and policy issues were separated before fixes were sequenced.
Submission drafts were structured so the request clearly reflected completed remediation and context.
After remediation and reconsideration support, Google revoked the manual action. That outcome is specific to that case and is not a guarantee for future reviews.
More detailed references, engagement specifics, and background context can be discussed privately during an assessment.
Book a confidential penalty assessment with us to clarify the action, discuss the remediation path, and decide whether senior support is the right fit.
Share the minimum context we need to assess fit. We typically respond within one business day. No sales handoff, no automated follow-ups.