We’re Lucas Vicente and Marco Kohns. We combine software growth engineering, technical SEO, growth product, and applied AI research in one focused Google manual penalty recovery practice.
Lucas works where SEO, product, engineering, and growth meet. He has been through a Google manual penalty firsthand and previously helped resolve one for a Series B marketplace backed by leading VC firms, including a16z.
Marco is a founder and growth product operator with published generative AI research in the Journal of Business Research. His background also includes scaling a venture-backed product across more than 100 countries, guest lecturing at CATÓLICA-LISBON, and mentoring Techstars startups.
Review Marco’s published background Marco’s research profile on Google ScholarGoogle makes the final decision on manual actions and ranking restoration.
A confirmed manual action needs policy remediation. An algorithmic drop needs a different investigation.
Case details are kept factual and discreet; confidential work stays confidential.
A reconsideration request should show what changed, not just promise future cleanup.
Each guide is written from the same operating premise: identify the specific policy issue, clean up the system that produced it, and make the evidence easy to review.